SERVE's food pantry gives away approximately one ton of food a day.
In the months of March and April, SERVE is asking Callaway County schools, businesses, churches and civic organizations to step up to the Full-Ton Challenge by collecting one ton of food or the monetary equivalent of $2,000 and help supply the pantry shelves for a day.
"We are hoping that they will choose to participate," said Julie Roark, director of SERVE's Callaway Action Network.
Roark said it will be up to the participating school or group how it will participate - for example, by grade level or as a school, or through employee participation or customer incentives. She also suggested challenging other businesses or groups to say who can raise the most amount of food in a set time period.
The challenge is set to run March 1 through April 30 to coincide with the Feinstein Challenge, during which SERVE receives a proportional match from the Feinstein Foundation for all donations or pledges of food and cash.
"Remember, the more full tons we receive, the more money SERVE will be able to receive," reads promotional material Roark has sent out to promote the challenge.