Fulton Moser’s Supermarket wins major merchandising award

Moser’s Supermarket in Fulton has won the Excellence in Merchandising Award for having the most outstanding grocery department in 2010 in competition with more than 2,000 supermarkets serviced by Associated Wholesale Grocers of Kansas City.

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Contributed photo: Roger Moser, owner of Moser’s Supermarket in Fulton, is the winner of the Excellence in Merchandising Award in competition with more than 2,000 supermarkets served by Associated Wholesale Grocers. The award is presented to only one supermarket each year.

The award was presented to Roger Moser of Fulton, owner of Moser’s Supermarket, at the Associated Wholesale Grocers annual shareholders meeting in Kansas City on March 20.

The award is given to only one supermarket each year among the 2,000 served by Associated Wholesale Grocers.

“It’s gratifying that our efforts in behalf of our customers is recognized by such a fine organization. Associated Grocers has six warehouses and it covers a wide area,” Moser said.

“Actually, it’s all in a day’s work to us. We feel like we did a fairly good job in meeting the needs of our customers. It’s all about serving our customers. We want to take care of them and offer them the best,” Moser said.

“While we were combining the two stores and remodeling I’m sure it caused some inconveniences to our customers but they stuck with us and kept coming back. I deeply appreciate their loyalty,” Moser said.

Moser purchased the former Gerbes store in Fulton. He replaced the refrigerated cases in the perimeter, fresh departments and then offered all new merchandise in the grocery aisles. Existing shelving was replaced with new shelves.

Grocery selections were increased, including specialty foods. Aisles were widened to improve the customer’s shopping experience. Space was made available near the entrance for up to 16 pallets of special priced merchandise.

In presenting the award, an Associated Grocers representative said Moser’s “attention to detail has produced a well merchandised store with courteous employees, which provides a great shopping experience for the citizens of Fulton.”

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