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story.lead_photo.caption Crump Photo by Contributed photo

William Woods University will have a new vice president of enrollment management beginning Nov. 30.

Thursday, Dr. Jahnae H. Barnett, WWU president announced the appointment of Jennifer Crump of Ashland to the role. Crump will replace Kathy Groves, who will now serve as the university's vice president of advancement.

Crump joins the WWU administration with nearly 15 years of experience in college admissions and enrollment management. In her new cabinet-level role at WWU, she will be responsible for leading the university's efforts in undergraduate, graduate and online student recruitment and enrollment.

Crump's extensive experience includes serving as associate director of admissions and adjunct faculty at Central Methodist University in Fayette — where, during her tenure, she and her staff achieved a 10 percent increase in enrollment — and 11 years (2006-17) in the admissions department at Columbia College, where she was promoted to assistant director. She is also past president of the executive board of the Missouri Association of Collegiate Registrars and Admission Officers.

Crump received her bachelor of arts in psychology and master's in criminal justice (2017), both from Columbia College.

"We are fortunate to have an accomplished enrollment management professional of Jennifer Crump's caliber joining our leadership team here at William Woods," Barnett said. "Her many years of experience in college admissions and enrollment, particularly at institutions that are similar to ours, will be extremely valuable to WWU. Together with Kathy Groves, transitioning to lead our Advancement efforts, we are well-positioned for the foreseeable future to engage with potential students, alumni and donors."

Groves brings 15 years of experience at William Woods to her new position on campus. Since joining WWU in 2006, she has served as director of human resources, vice president of administration and vice president of admissions.

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