Salvation Army volunteers ringing bells outside Walmart is an image synonymous with Christmas - but without more than 100 volunteers, it won't happen.
"We only have one fundraiser a year, and that's the Kettle Campaign," said Glenda Fitch, Salvation Army Committee secretary.
The Christmas Kettle Campaign will begin Nov. 29 and will run every Friday, Saturday and Sunday until Christmas. Located outside Walmart, the volunteers ring bells and ask patrons to donate change.
Because of the manpower needed to make the campaign function, the Salvation Army needs more than 100 volunteers to make sure the door is always staffed. Those who volunteer will be required to work a two-hour shift between 12-8 p.m. on Friday, 8 a.m. to 8 p.m. on Saturday or 2-8 p.m. on Sunday.
Though the Salvation Army has branched out to other businesses in the past, the group is only manning kettles at Walmart this year.
"We've always done it at Walmart because we know the foot traffic is higher there," Fitch said.
According to Fitch, 85 cents of every dollar goes straight back to the Callaway County community after it's donated.
"Your money is going to a fellow Callawegian," Fitch said. "It's going to help them keep their utilities on or turn them back on. It may be used for people you know, and you just don't know it."
Money raised from the Christmas Kettle Campaign every year goes toward helping families pay their utility bills. This year the local Salvation Army Service Unit for Callaway County provided more than $21,800 to help 174 families with their utility bills.