Tampa Bay Times purchases main competitor, the Tampa Tribune

ST. PETERSBURG, Fla. (AP) - Florida's largest newspaper, the Tampa Bay Times, said Tuesday it has purchased its main competitor, the Tampa Tribune, ending a decades-long newspaper rivalry.

Times chairman and CEO Paul Tash said he intends to create one financially secure, locally owned daily newspaper in the Tampa Bay region. Tash did not disclose the purchase price.

"The continued competition between the newspapers was threatening to both," Tash said in a statement. "There are very few cities that are able to sustain more than one daily newspaper, and the Tampa Bay region is not among them."

It was known for most of its existence as the St. Petersburg Times, but changed its name to the Tampa Bay Times in 2012 to reflect the territory it serves. In April, the Times won its 11th and 12th Pulitzer Prizes, for local and investigative reporting.

The purchase marks the end of the 123-year-old Tampa Tribune as a stand-alone newspaper.

The rise of the Internet and the Great Recession have decimated newsrooms at newspapers and television and radio stations across the country and more advertising has shifted to digital networks powered by Google and Facebook.

"It's fair to say we've seen this day coming for a very long time," Tash said. "We are committed to being Florida's best newspaper to all of our readers and advertisers."